Event Details

Cost Effective Marketing for Small Business
Date:
16/05/2013
Time:
6:00 PM to 8:00 PM
Venue:
Frankston City Council Civic Centre
City:
Frankston
Category:
Business
Description:
Presented by Jim Schaefer of The Schaefer Group

This interactive and informative workshop will give you clear and simple insight into cost effective marketing strategies that are successfully used by many local businesses. We will discuss and develop actions around the following marketing elements:

• How business & consumer spending has changed over the last 3 years
• How effective marketing can increase your customer traffic, revenue and profits
• A brief overview of how and why a marketing plan is compiled
• Review and analysis of time proven marketing models
• An insight into consumer and business buying behaviour

This also includes practical marketing applications that work for small businesses:

• Setting targets
• Customer Relationship Management programs
• Direct marketing
• Public relations
• Promotions – value adding
• Public speaking
• Internet
• Local media
• Networking
• Cross promotion
• Signage – retail, vehicle, etc
• Brochures
• Referrals
• Loyalty programs

The workshop will conclude with an open discussion regarding issues that face your business – how to deal with them and turn them into opportunities.
Price:
35